Expansion Spurs Price Co. to Restructure

Driven by “continued growth and expansion,” San Diego-based Price Co. has restructured its management with the creation of a chief operating officer position and the promotion of four vice presidents.

No outsiders were brought in during what Vice President Mitchell Lynn described as an internal “restructuring of management responsibilities.”

Executive Vice President Richard M. Libenson, one of the Price Co.’s founders, was promoted to chief operating officer. Libenson will be responsible for day-to-day operations for the company that has 24 discount retail warehouses around the country, Lynn said.

Neal Harris, a Price Co. employee since 1979, was named vice president in charge of East Coast operations.

Brent Knudsen,a Price Co. employee since 1985, was named vice president of marketing.

Joe Satz, Price Co.’s real estate attorney since 1984, was named vice president. Greg Long, with Price since 1984, was named vice president of electronic data processing.