Ads Inadvertently Make Skies Sound More Than Friendly
Associated Press
MIAMI —
Radio advertisements in Spanish encouraging travelers to fly in leather-seated luxury sound like an invitation to “fly naked.”
The ad for Braniff Airlines urges listeners to fly “en cuero , “ or “in leather.” But “en cueros, “ which means “naked,” sounds the same.
The man who developed the Braniff ads says the double meaning wasn’t intentional, but Braniff will not change the wording. “It’s not an offensive thing,” Diego Garrido said.
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