Local News in Brief : Ban on Billboards Urged
Decrying the “sign wars” being waged for consumers’ attention, a coalition of business and homeowner groups joined Mayor Tom Bradley Friday in calling on the City Council to ban new billboards as part of a move to strengthen Los Angeles’ sign-control law.
Leaders of the Sign Coalition of Chambers and Homeowners said at a City Hall news conference that the 1 1/2-year-old law has failed to reduce sign clutter along the city’s major thoroughfares. The law restricts the location and size of new billboards and storefront signs.
The group is made up of dozens of chambers of commerce and homeowner associations from across the city. Several of the leaders are from Encino, where a group has long sought to reduce the 33 billboards and 1,500 smaller signs along a 3 1/2-mile stretch of Ventura Boulevard.
Previous efforts to win council approval for a ban on new billboards have been thwarted by lobbying from the billboard industry, a major contributor to council campaigns.
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