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The New York advertising agency Lord, Geller, Federico, Einstein Inc. has announced two additions to senior management, naming Tim Elliott chief operating officer and Agi Clark executive vice president and managing director-creative services.

Elliott had been senior vice president and group director at Ogilvy & Mather. Clark previously was senior vice president and managing director of creative services at N. W. Ayer.

Lord Geller also named Gene Federico vice chairman.

The appointments follow defections from the company of more than 10 executives who have set up a new agency.

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