VIDEO CHARTS : ‘Rambo III’ Only Ho-Hum on Rental Chart

Apparently watching Rambo--the superhero soldier played by Sylvester Stallone--blow away battalions of baddies isn’t as much fun as it used to be for home-video audiences; they’re not rushing out to rent “Rambo III.” After entering the Billboard magazine rental chart at No. 15 last week, it moved up only one place. The action movie may still rally, though. “Shoot to Kill,” the thriller starring Sidney Poitier and Tom Berenger, continues to do surprisingly well, inching up another notch to No. 2. But the appeal of “Masquerade,” the melodrama starring Rob Lowe, is no surprise. It’s No. 7 and likely to wind up in the Top 5. The umpteenth “Friday the 13th” (Part VII, actually) is here just in time for Halloween, debuting at No. 24 on the rental chart.

Rental Weeks Sales Top Ranking On Rental Chart Rentals Last Week Chart Ranking 1. “Moonstruck” 1 8 28 (MGM/UA) 2. “Shoot to Kill” 3 4 -- (Touchstone) 3. “*batteries not included” 2 5 22 (MCA Home Video) 4. “Broadcast News” 6 7 -- (CBS-Fox) 5. “Planes, Trains & Automobiles” 4 9 -- (Paramount) ** “Beetlejuice” -- 1 -- (Warner Home Video)

** The most popular home-video horror movie this Halloween won’t be any standard scare fare but a wacky sendup of fright flicks called “Beetlejuice.” A sleeper box-office hit whose big attraction is Michael Keaton playing an obnoxious ghoul, it entered the rental chart this week at No. 29. In a few weeks, though, it could be Top 10--or even Top 5.