How You Send It May be as Vital as What You Send

Worried about a serious breach in Christmas card etiquette?

Should you use the brightly colored ink that matches your cards, save time by addressing them with pressure-sensitive, computer-printed labels? Are form letters--one letter written for the entire list of people you send to--in bad taste? Here’s what some of the experts say:

* Ink color: Black is preferred; blue is second choice. Other colors are not considered in good taste.

* Computer address labels: A hand-addressed card is preferred because it is more personal.

* Christmas stamps: There’s nothing wrong with not using Christmas stamps, although they make the card more appealing and add a holiday touch.

* Photocopying, typing or computer-printing letters: A hand-written note, even if it means less information is offered, is always preferred.

* Imprinting your name: OK only if you also sign your name, and preferably write at least a brief note.

* Return address labels: Use only if they match the address ink or at least the card style. Printing or writing the return address is preferred.

* Calligraphy: Great if you can do it or can afford to have it done.

* Signing cards: The one who writes the names should put his or her own name last. To close friends, the last name need not be included; to others, it should be added. Titles, such as Mr., Ms. or Dr. should only be used on engraved cards.

* Stickers, Christmas Seals and other charitable group stamps: Fine, on the back of the envelope.

Sources: Hallmark Cards, Saks Fifth Ave., “Letitia Baldridge’s Complete Guide to Executive Manners,” “The New Emily Post’s Etiquette.”