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Switch at Burger King: The Miami-based hamburger...

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Switch at Burger King: The Miami-based hamburger chain said it will soon award the beefiest part of its advertising account to a new agency, replacing NW Ayer Inc. Ayer has enjoyed the bulk of Burger King’s advertising budget, now running at $215 million a year. Burger King decided to revamp its marketing strategy in January, said spokeswoman Joyce Myers, right after parent Pillsbury Co. was bought by Grand Metropolitan PLC. The field is now narrowed to three finalists: Saatchi & Saatchi, D’Arcy Masius Benton & Bowles and J. Walter Thompson Co.

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