This could be the “I” decade in...

This could be the “I” decade in downtown L.A., and not everybody is happy about the development.

The development is the 73-story First Interstate World Center, the tallest building west of Chicago, which recently attached four “I” logos near the top.

Civic Center workers have bombarded the Downtown News with complaints that the symbol--dubbed the “Floating I”--looked as though it had been “thumb-tacked” to the building, that it “destroyed the vertical lines of the crown,” and that it turned a “symbol that all Angelenos can enjoy and be proud of” into the company’s “personal billboard.”

The deluge prompted Jeffrey Luney of First Interstate to lash out at the logos of the company’s neighbors in a letter of his own to the newspaper.

“You will notice,” Luney said, “that our sign is monochromatic (unlike Bank of America and Union Bank), sensitively scaled (compare the Security Pacific logos), and virtually complete (which Wells Fargo seems unable to do).”

Let the Logo Wars begin.

The victim of the oldest recorded homicide in L.A. is part of an exhibition that will open Friday at New York’s American Museum of Natural History.

Several skeletons of extinct animals found in the La Brea Tar Pits are in the show, as well as the skeleton of La Brea Woman, age 9,000. Anthropologists believe she died from a blow to the head.

It’s one unsolved case that hasn’t been featured on “America’s Most Wanted.”

One more commentary on the price of fame: While pop singer Paula Abdul was collecting two American Music Awards at the Shrine Auditorium, someone broke into her Studio City home and stole about $40,000 worth of property, police said. Abdul, a former Lakers cheerleader, discovered the theft when she returned home about 1 a.m. from the nationally televised show.

When it was formed three years ago, the California Task Force to Promote Self Esteem and Personal and Social Responsibility was dismissed by many as just another kooky California idea. The “Doonesbury” comic strip chronicled an imaginary panel member, an actress/out-of-body traveler named Boopsie.

The Self Esteem group’s final, 144-page report, unveiled in L.A. and Sacramento on Tuesday, concluded that lack of self-esteem “is central” to most societal problems. The study cost $750,000.

“Three years ago we were the subject of satire, if not ridicule,” said Assemblyman John Vasconcellos (D-San Jose), founder of the group. “What was once laughable is taken very seriously.”

That’s it, John! Keep telling yourself that.

Elvis-Head Sightings (cont.):

In Pittsburgh, yet. The Carnegie Museum of Art says it will show a never-before-displayed series of silk screens of the singer by Andy Warhol, “Elvis (Eleven Times).” “It’s a full-size view of him facing front with a gun pointing at the viewer, his legs apart,” curator Mark Francis said.

Meanwhile, almost two weeks after a floral noggin of the King arrived at the Northpark mall in Ridgeland, Miss., its future is unclear. A local radio station changed its mind about buying the flowery head, which appeared in the Pasadena Rose Parade, after Graceland warned that the float could not be used for commercial reasons.

Lamented mall spokeswoman Becky Orsi: “We’re just trying to get rid of this head.”