SIDELINES : Atlanta Goofs on Super Bowl Bid
An oversight in the city’s bid for the 1994 Super Bowl will increase the cost by at least $634,000, but boosters of the effort say it won’t prevent them from taking their shot.
“The only question is how we are going to pay for it,” said Dennis L. Berkholtz, director of marketing for the Georgia Dome.
The extra cost is the waiver of sales tax on game tickets, which business leaders initially forgot to figure into Atlanta’s effort to get the game.
Atlanta’s bid package, due March 31, will include free stadium rental, about 500 free hotel rooms, free practice facilities and various other incentives for the National Football League. Local leaders believe it will cost the city almost $3 million to be competitive.
Atlanta’s apparent top competitors are New Orleans and Miami.
More to Read
Get our high school sports newsletter
Prep Rally is devoted to the SoCal high school sports experience, bringing you scores, stories and a behind-the-scenes look at what makes prep sports so popular.
You may occasionally receive promotional content from the Los Angeles Times.