Reebok Tries Again: Reebok is back with...

Reebok Tries Again: Reebok is back with its provocative “bungee” jumping commercial for its “the Pump” athletic shoes. That ad, which shows two men leaping from a high bridge with their shoes tied to special ropes that are supposed to protect them from hitting the water, caused a stir when it first aired last month. Reebok quickly pulled the ad. But a new version of it--with written warnings not to try the stunt--is airing again on CBS and ABC on “selective” programming after 10 p.m, Reebok said in a statement. NBC still refuses to air the ad.