CALIFORNIA IN BRIEF : SAN FRANCISCO : Condom Ads Gain Wider Acceptance
From Times Staff and Wire Reports
The world’s largest condom manufacturer, Schmid Laboratories, has launched a two-month advertising campaign with taxis, bus shelters and San Francisco’s famous cable cars displaying black-letter ads, declaring “For extra protection--Ramses condoms.” Schmid President Don Falk conceded that the AIDS crisis created opportunities for manufacturers by expanding the market and increasing public tolerance for selling condoms. City officials agreed that the time has come for condom advertising.
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