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More Fallout Over Club’s Racial Policy : Golf: Another company drops ads from the PGA telecast and other protests are threatened.

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From Associated Press

A fourth corporation has pulled its commercials from the telecast of the PGA Championship at Shoal Creek due to questions about the club’s racial policies, and a civil rights leader is threatening to boycott next year’s Masters tournament at Augusta, Ga., over the same issue.

Another civil rights leader said he wants more than paper promises that Shoal Creek will take in black members before he agrees to call off protests during the Aug. 9-12 PGA Championship at the private club.

“American Honda Motor Co. has decided to remove its advertising on the 1990 PGA Championship telecast due to questions arising from the membership policies of the host club,” a company spokesman, Bob Butorac, said today in Los Angeles.

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“American Honda believes this is a sound business decision and is consistent with the company’s philosophy as an equal opportunity employer.”

Butorac declined to say how much money the commercials would have cost, but said, “It wasn’t a major advertising thing for us. We were in for two or three Acura ads on the ESPN broadcast only.”

Earlier, Toyota, IBM and Anheuser-Busch said they were dropping plans to run commercials either on ABC or ESPN during the networks’ coverage of the tournament.

Birmingham’s black mayor said Thursday he had assurances that Shoal Creek would consider taking in blacks, but civil rights leader Rev. Abraham Woods was not convinced.

“We’ve dealt with good-faith efforts before, when the crisis was over, and those people sometimes developed amnesia,” Woods said.

Mayor Richard Arrington said that because it normally takes six months to get into Shoal Creek, even on an expedited basis, he expects no black members prior to the tournament, one of the four majors in golf. The mayor displayed copies of clarifications of the club’s bylaws promising that race would not be determined in voting on proposed members.

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In Atlanta, the Rev. Joseph Lowery, president of the Southern Christian Leadership Conference, said he will ask advertisers to boycott the Masters if the Augusta National Golf Club continues to exclude black members.

“At a time when this nation has hailed and welcomed Nelson Mandela, it is absolutely hypocritical when we look at the fact that country clubs which represent the elite . . . continue to operate under white-supremacy philosophies and policies.”

The Masters is independent of the PGA Tour but is widely considered the most glamorous of golf’s four major events.

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