‘House’ Warming

“Russia House” won’t be released until the Christmas season, but already the movie’s promotional push is underway, through a campaign for the just-published paperback edition of John le Carre’s best-seller.

Promo and art--of stars Sean Connery and Michelle Pfeiffer--can be found inside the front cover of 2 million Bantam reprints. The same plug appears in a dozen other newly reissued Le Carre titles from Bantam. A recent 30-second national TV spot pushed both book and film; ditto trailers in theaters. When Bantam issues the “movie edition” of “Russia House” in November, the movie’s art will grace the cover.

When MGM/UA’s promotion is in full swing, promises Greg Morrison, marketing president for producing Pathe Entertainment, “it will be hard to miss us.”