Gerber Targets Grown-Ups: Juice & More, an...

Gerber Targets Grown-Ups: Juice & More, an adult-oriented, fiber-enriched fruit drink from Gerber Products Co., will hit 7,200 stores in the eastern United States this week. Gerber hopes to bring the product to the rest of the country by spring. Juice & More’s formula uses apple pectin and acadia plants to supply as much fiber as two bowls of oatmeal in an 8-ounce glass. But “taste was the key,” Gerber Director of Nutrition Dick Cotter said, noting that 200 possible products were tested. “This had it.”