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RETAIL/ LEISURE

Compiled by Chris Woodyard/Times staff writer

New Cards in Town: The Upper Deck Co., an Orange County deluxe baseball-card company, has been licensed by the National Football League and the National Football League Players’ Assn. to produce football-trading cards.

The Yorba Linda company won approval to start producing the cards beginning next season. Already, Upper Deck produces cards for Major League Baseball and the National Hockey League.

The company has become a favorite of card collectors by taking an old idea and doing it one better. Its cards feature crisp, action-packed photography on both sides and are printed on high-quality card stock. Each card has a special hologram to protect against counterfeiting.

“Producing NFL cards is a tremendous step for Upper Deck,” company President Richard McWilliam said in a statement. “We’re very excited about the way the company is growing and see our partnership with the National Football League and the players’ association as bringing us one step closer to becoming a true part of the fabric of American sports.”

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Terms of the deal were not disclosed.


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