Gen. Schwarzkopf Signs Deal With Talent Agency

Gen. H. Norman Schwarzkopf, the U.S. commander of Operation Desert Storm, has signed a representation deal with International Creative Management, one of the country’s leading talent agencies.

The signing was confirmed late Monday by ICM President Jim Wiatt. Schwarzkopf was signed by ICM partner Marvin Josephson in New York on Monday, Wiatt said.

Wiatt said that ICM will represent Schwarzkopf in all professional activities outside the military.

Schwarzkopf is expected to write a book about his wartime experiences and to accept speaking engagements. With his newfound fame, Schwarzkopf has had offers ranging from lucrative book deals to executive positions in private industry.