Marketing Black Films

Let us pray that the new black film boom will not end with a low, low whimper like the last one did in the ‘70s.

One phrase in your article caught my attention: that one key to marketing black films is “maintaining open channels of communication with black-directed publications.”

I have been the editor of the Crisis magazine, the official publication of the National Assn. for the Advancement of Colored People, for six years. We have a monthly readership of more than 2 million of the Who’s Who in both black and white America. We have a lively arts section. Despite this, I have never been approached by a public relations firm or a movie studio for coverage on anything.

I wonder why?

FRED BEAUFORD

New York