Signs Urging Sobriety to Be Posted on Beach
Two weeks after rejecting ads for nonalcoholic beer, Los Angeles County supervisors have voted to post signs on lifeguard towers urging beach-goers to stay sober.
“Surf, Sun, Swim . . . Sober,” the message will read.
Supervisors two weeks ago turned down a proposed $30,000 contract for advertising an alcohol-free beer on lifeguard towers, fearing it would encourage youngsters to thirst for the real thing. Under this week’s action, the health department will shift $30,000 from its budget to the Department of Beaches and Harbors.
Beach officials said the public service message will remind beach-goers of the prohibition on alcohol consumption at the beach as well as assist lifeguards in dealing with alcohol-related problems.
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