Coliseum Club Seats at $3,600 : Renovation: Package for USC and Raider games will average about $225 per game. Luxury boxes will cost more.

The price some will pay to watch a football game at the Coliseum will go up dramatically as the stadium’s private managers announced Tuesday a plan to sell club seats to USC and Raider games for a package price of $3,600, or about $225 per game when the stadium’s renovation is complete in 1994.

About 10,000 club seats will be situated between rows 33 and 58 on both sides of the football field from goal post to goal post. About 27,000 general admission seats will be located either below them, in rows one to 33, or in a 19-row upper deck. Luxury boxes--the marketing plan for which is expected to be announced in two weeks at an even higher price--will be between the club seats and the upper deck.

The plan is similar to the Senate seat program at the Forum. The Forum’s 3,800 Senate seats are sold at two price levels, $9,400 and $8,350, depending on the location of the seats. The Coliseum’s 10,000 club seats, by contrast, will be sold for $3,600, regardless of location.

The Senate seats are good for all events held at the Forum, including any Laker or King playoff games, a total of at least 220 separate events, many neither basketball nor hockey. The per-event price is thus $42.75 for the most expensive Senate seats and $38 for the less expensive. This compares with the $225-per-event price of the club seats, which do not include playoffs.

In addition, the Forum offers one free parking space for each two Senate seats, compared to one parking space for each four club seats at the Coliseum.

However, officials of the Spectacor Management Limited Partnership contend that the club seats will offer many more amenities than the Forum seats and that football differs from basketball or hockey and draws an “all-day” patronage.

In the planned new configuration of the Coliseum, still subject to a favorable environmental impact report, there will actually be 5,000 more general admission seats between the goal posts than the 22,000 that are currently there, Spectacor regional vice president Peter Luukko said.

Both the Forum and the Coliseum offer food service direct to the elite seats. The Coliseum’s seats will also have quick access to a separate club concourse with upscale food, video monitors of other games, cellular phones and fax and paging services.

Luukko and Joseph Cohen, president of Spectacor West, announced the details that are being sent to targeted patrons in a massive mailing. They include:

--Buyers will be expected to put up an immediate deposit of $1,200 and pay the other $2,400 within the next year, meaning they could have a $3,600-a-seat investment outstanding for nearly two years before they would see a game. But the money will be placed in an account paying the buyer interest at money-market rates.

--The sales price includes a free VIP parking space for every four seats, and gives the buyers a right of first refusal to purchase club seats for Raider playoff games. But there is only a guarantee of being able to purchase other “priority” seating for a Super Bowl or an Olympics, “to the extent allowed by that event’s sponsor.”

--The buyer will also have the right to purchase club seats at box office prices for other entertainment events at the Coliseum.

--Charter buyers will be eligible for some benefits that take effect immediately. These include entry to a new Coliseum Club Marketing Center entertainment area at the Peristyle for all games in the interim, and the opportunity to purchase VIP close-in parking for Coliseum games played before the reconstruction begins in 1993.

When the Raiders and USC play elsewhere during the renovation, club seat buyers will receive a priority for seating at their temporary playing locations, yet to be determined.

--Present Raider and USC season ticket holders will be given “a priority” in obtaining the club seats they desire for a limited time of perhaps 30 days.

Luukko and Cohen said they believe it’s unfair to compare the Forum’s per-event prices with the Coliseum’s, since the Forum prices include many events other than hockey and basketball that are not comparable draws. They said comparing a football stadium to the Forum, in any case, is comparing “apples and oranges.”

Luukko said that Forum Senate seats keep general admission ticket buyers from prime-viewing areas, while the Coliseum will have more prime-viewing areas available for general admission buyers.

Luukko and Cohen also said the real test of the Coliseum club seating marketing plan will be how it sells. They said hundreds of early commitments to buy such seats indicate there will be a large clientele that will bear the new prices.

“There is a population out there that loves to go to a game and use all these services,” Luukko said.

“We’ve seen it at Joe Robbie Stadium in Miami. But we were determined at the same time to keep the stadium open to the general buying public. So we designed the stadium to be sure we weren’t pulling all the best seats from that public.”