Radio’s Female Voices

Regarding “Drive Time Isn’t Prime Time for Women,” by Claudia Puig (Oct. 13):

It’s not surprising that there aren’t more women in the spotlight during morning drive time, given the attitude of some of the women in radio today. It was shocking to find that women in the ‘90s are stereotyping themselves, especially women who do reach large audiences.

The statement by Kim Amidon of KOST-FM that “women are socialized to not be as outrageous as men,” but rather to be “sophisticated and sexy,” made me question what decade she’s living in.

And I wonder: Is Ellen K. of KIIS-FM trying to validate why she’s not in Rick Dees’ place when she says that “if I turned (the radio) on and I heard just a woman, I would think she was sort of masculine”? Or is she just trying to pigeonhole women into traditional radio roles?

I hope that radio management doesn’t believe that this represents the thought process of the majority of female listeners.

CARRIE LUECKE

Garden Grove