MARKETING
Anti-Smoking Ad Account Undecided: The agency that will create the $16-million anti-smoking campaign for the California Department of Health Services for the next three years remains in limbo. Although a 12-member panel recommended that the account remain at the incumbent agency, Venice-based Livingston & Keye, an appeal has been filed by the runner-up, Los Angeles agency Davis, Ball & Colombatto. A hearings officer in the department is expected to hear testimony early next week and render a final decision next Friday.
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