POLITICAL BRIEFING : The TV Tally
For all the complaints about the influence of money on politics, Tuesday’s New Hampshire primary vividly showed that commiting huge amounts of cash to television advertising does not always translate into votes. Here are estimates of what the major presidential candidates spent on TV ads and how much it cost them per vote:
DEMOCRATS
Name Total Per vote Tsongas $290,000 $5.22 Clinton $715,000 $17.22 Kerrey $850,000 $45.76 Harkin $600,000 $35.18 Brown $50,000 $3.66
REPUBLICANS
Name Total Per vote Bush $380,000 $4.13 Buchanan $1.7 million $26.12
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