Mood of Discontent Hovers Over South; Presidential Rivals So Far Fail to Tap It : Campaign: Major primaries approach rapidly, but message of competing hopefuls seems not to have reached voters.

After weeks of meandering through snowy fields of the North and Midwest, the campaign for the presidency now turns South, to a vast region that paradoxically mixes relatively low unemployment with high dissatisfaction.

In Blanco County, Tex., for example, the unemployment rate of 3.5%--down one-third over the last three years--compares favorably with the days when local favorite son Lyndon B. Johnson reigned in Washington in the ‘60s. But that fact does not console Ava Johnson Cox, the late President’s 87-year-old cousin.

“At one time, America contained the inspiration and the purifying principles of the world,” Miss Ava told a visiting reporter recently. “But no more.”

Clear across Dixie, in Atlanta, Jackie Rogers, owner of a downtown ladies’ boutique, struck a similar note.

“I’m very upset about this economy,” she said. “This is the first time America is not rewarding their well-educated people.

“They are the ones who went to school and studied so hard to make America No. 1,” she added. Now, “they are the ones on the unemployment lines.”

But while Southerners may agree with citizens of, for example, New Hampshire, about the problems the country faces, they have had much less exposure to politicians’ proposed solutions.

Unlike New Hampshirites, who lived for two months under a steady barrage of campaigning before they voted last week, citizens of the South have only just begun to hear from the candidates. When they vote--March 3 in Georgia and Maryland, March 7 in South Carolina and March 10 in Florida, Texas and several other Southern and border states--they will do so after an intense, but short, campaign.

As a result, for many potential Southern voters, the sense of discontent they share with the rest of the nation remains somewhat separated from the political process, and their feelings about candidates remain largely unformed.

“It’s strange to be so far into the process and not feel more committed to someone,” said Margaret Yoder, a 44-year-old real estate broker in Miami. “I’m feeling confused.”

Southern voters know President Bush, and many in the South still like him despite disapproval of his handling of the economy.

“I’m going to vote Republican,” said Henry Dryer Jr. of Carollton, Ga. “I think, personally, and most of the people in my circle feel, like Bush has done as good a job as any President in his circumstances could have done.

“The poor man can’t do it by himself,” Dryer said. On the other hand, he added: “People in this part of the country are just very disappointed that Bush hasn’t done something to pull us out of the recession.”

On the Democratic side, the name of Arkansas Gov. Bill Clinton registers with many, but primarily for the controversies surrounding him--unsubstantiated allegations of marital infidelity and questions about his Vietnam-era draft status.

And as for former Massachusetts Sen. Paul E. Tsongas, some voters say they like what they have heard of him. Tsongas is “not a showman,” said James Smith, a retiree in Atlanta. But more typically, Southerners interviewed for this story said that despite his victory in New Hampshire, they simply remain unsure who Tsongas is.

“People still have trouble pronouncing his name,” said Beth Carper, a graduate student at the University of Tennessee in Knoxville, who said she supports Tsongas but doubts he can win when her state votes March 10.

In Johnson City, Tex., the Blanco County seat in the hill country west of Austin, Ralph Moss, 48, said he has made only one decision about the election. He voted for Bush once and will not do it again. Beyond that, Moss said, he cannot decide what to do.

“There’s not a real good choice to make,” said Moss, who is the mayor, a nonpartisan position. “I may not vote in the primary.”

DeeDee McKennis, a cashier at Johnson City’s Dixie Fried Chicken and Quick Stop, would like to see the country make a change.

Even though she and her husband have had “the best year we’ve had in years” economically, she remains worried. McKennis, 46, and her husband both hold two jobs, she said, but they cannot afford to send any of their four children to college. Nor can they afford health insurance.

Still, McKennis has not found a candidate she feels confident would bring about the changes she would like to see.

Down the street, Duke Rumpf, 68, the manager of the Charles’ Motel, gave Clinton a tepid endorsement and, in the process, summed up what many Southern voters seem to feel.

Clinton, he said, had “got the state of Arkansas in pretty good shape.” But, he added: “I ain’t seen anybody I’m real enthused about. I know I ain’t enthused about the one (President) we got.”

Special correspondents Edith Stanley in Atlanta, Karen Brandon in Johnson City, Tex., Michael Clary in Miami and Patrick Thomas in Nashville contributed to this story.