HOME MOVIES: Advertising by videocassettes is expensive,...

HOME MOVIES: Advertising by videocassettes is expensive, but it may be paying off in Orange County. First Team Real Estate distributed 100,000 videos on refinancing to homeowners door to door here last spring. Now that interest rates are down again, people are hauling out the videos and calling the lender in droves. . . . “We’ve done at least 100 loans because of the videos in the last three weeks, about 10 times the volume from a normal campaign,” says Fountain Valley mortgage banker Stuart Blend.