MEDIA

U.S. News Claims Top Spot in Ad Pages for 1992: U.S. News & World Report proclaimed itself the 1992 winner of what was once an important measurement of magazine success: the annual total of advertising pages. U.S. News reported 2,170 pages of advertising for the year, surpassing the 2,100 pages in Time and the 2,101 for Newsweek, the other rivals in the three-way battle of weekly news magazines. However, Time and Newsweek called the statistic largely meaningless because it has come to have little bearing on ad revenue. Time continued to lead in that category with about $350 million in 1992, followed by Newsweek at $259 million and U.S. News at $196 million.