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Diet Coke’s Old Slogan Fizzles Out

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<i> Associated Press</i>

Diet Coke is canning its venerable “Just for the Taste of It” slogan on New Year’s Day, changing the catchwords for the first time since the low-calorie soda debuted in 1982.

The new slogans will be “Taste It All” and “One Awesome Calorie,” the Atlanta-based Coca-Cola Co. confirmed Tuesday. Both will be emblazoned on Diet Coke cans and bottles and will form the basis of a new advertising campaign, Coke spokesman Randy Donaldson said.

He declined to say why Coke was changing the current slogan and would not release details of the new ad campaign.

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The current slogan, with its emphasis on erasing the perception that diet sodas don’t taste as good as sugared drinks, has been credited with helping Diet Coke make a rapid rise to one of the world’s best-selling beverages.

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