Applause Inc. to Market Teddy Tum Tum Products

Applause Inc., a Woodland Hills company that sells plush toys and other gift items, said it has entered a licensing agreement to introduce Teddy Tum Tum plush bears in the United States in July.

The agreement, with the British firm Michael Woodward Creations Ltd., also calls for Applause to market stationery, mugs and other Teddy Tum Tum products. Teddy Tum Tum is a character from a popular British children’s book.