Costa Mesa Agency Chosen for $5.2-Million Account : Advertising: Salvati Montgomery Sakoda will work closely with Taylor Made Golf Co. to improve the latter’s sales.

Taylor Made Golf Co., a Carlsbad manufacturer of golf equipment and accessories, has chosen Costa Mesa ad agency Salvati Montgomery Sakoda to handle its $5.2-million account.

For the past three years the account had been with Venice’s famed Chiat/Day, but that agency was not among the finalists this year. Taylor Made’s marketing vice president, George Montgomery, said the parting with Chiat/Day was amicable.

Montgomery said his company--one of the top in its field with annual sales of $132 million--is introducing new products and wants a marketing partner to work closely with it to increase sales.

Finalists for the Taylor Made account included Team One in El Segundo, a subsidiary created by advertising giant Saatchi & Saatchi to handle the Lexus car account. Also in the running were Capener, Matthews & Walcher and Vitro Robertson, both of San Diego.

Scott Montgomery, executive vice president of Salvati Montgomery Sakoda, said he thinks his agency’s integrated marketing approach won the business. The plan is to tie together print ads, TV commercials, direct mail and point-of-sale materials, and to give the customer a method of responding directly to the campaign.

Salvati Montgomery Sakoda, which had annual billings of $39 million before signing Taylor Made, counts among its clients Yamaha Corp. of America, International House of Pancakes and The Los Angeles Times.

The two Montgomerys--not related--were reached by phone Thursday on the golf course