Heidi’s first appearance in print?In “Den of...

Heidi’s first appearance in print?In “Den of Thieves” (1991), author James Stewart writes of “the dazzling young women mingling in the crowd” at a 1985 cocktail party featuring Michael Milken and other corporate takeover artists at the Beverly Hilton Hotel.

Though the party was off-limits to wives, the big shots were assured that none of the attendant lovelies “were prostitutes.”

In fact, Stewart writes, when one tycoon checked out “a young woman who’d caught the eye” of his son, he was assured “she was a respectable doctor’s daughter. . . . “

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Woes Bowl: After the latest criticism of his client, the Tournament of Roses organization, Newport Beach attorney Marcus Kaufman said:

“Perhaps the tournament should pick up and leave Pasadena and take with them their Rose Bowl game and their parade.”

Good idea! The New Year’s festivities are overshadowed by the Doo Dah parade, anyway. And we congratulate Kaufman for suggesting this graceful exit. The only question is, where should the extravaganza make its new home?

Apart from Irwindale, whose giant gravel pit is still available, we can’t think of a charismatic alternative. So we’re asking you readers to write or fax us (213) 237-4712 your ideas.

The most novel suggestion will win a prize from the vast Only in L.A. warehouse--a copy of Norma Jean Almodovar’s book, “From Cop to Call Girl.” Norma Jean was, of course, formerly ranked as L.A.’s most famous prostitute.

In addition, Pasadena’s Rose Bowl stadium would have to be renamed. Most creative suggestion in that category from a reader will win one of Norma Jean’s “Cop to Call Girl” T-shirts.

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Thanks for the warning: Marian Mallory sent along this coupon, containing a typo that makes it sound as though the company will really take you to the cleaners.

Down these mean freeways: Philip Marlowe, L.A.’s most famous fictional detective, is speaking of his confrontation with a beautiful woman:

“Back at the front door, she turned to me. ‘I’ve never understood how a cheap dick like you can make ends meet in Southern California.’ I looked her in the eye.

“ ‘Welfare, my lovely.’ ”

Raymond Chandler’s Marlowe? No. Stephen Potts’. A part-time college literature instructor, Potts was one of the winners in the annual Imitation Chandler competition with that hard-boiled prose. The contest, incidentally, is held in La Jolla, where Chandler is taking his own big sleep.

miscelLAny:

Calabasas is Spanish for pumpkins, so the city is holding an October festival in honor of its heritage. Events include a pumpkin-seed spitting contest, pumpkin bowling and a tug of war over a pit of pumpkin mush. One problem is that urbanized Calabasas no longer has pumpkin patches. Luckily, the city will be able to import some from Oxnard, which isn’t Spanish for anything.