LOS ANGELES : 2 Named to Head Effort to Lure Political Conventions
- Share via
Mayor Richard Riordan has assigned two businessmen to head Los Angeles’ efforts to bring the conventions of both major political parties to the city in 1996.
Heading efforts to attract the Republican National Convention will be Brad Freeman, founding partner of Freeman, Spogli & Co., the firm where Riordan once helped arrange corporate mergers. Working on the Democratic National Convention will be Bob Burkett, a partner in Yucaipa Companies, an investment firm.
They will head committees that will help the city bid on the conventions and assess the attendant costs and benefits. The Democratic convention brought $188 million into New York City in 1992, and the Republican convention generated $140 million for Houston.
“Beyond the immediate commercial value . . . comes the powerful media coverage with its unique capacity to deliver positive impressions to a worldwide audience,” Riordan said in announcing the effort to attract the conventions.
Get the L.A. Times Politics newsletter
Deeply reported insights into legislation, politics and policy from Sacramento, Washington and beyond. In your inbox twice per week.
You may occasionally receive promotional content from the Los Angeles Times.
