She’s Pink, Rested and Ready to Ring
Ma Bell may be gone, but the Princess is back.
The Princess phone was a hit among females, millions of whom traded in their bulky, black models for the sleeker pink, aqua and yellow ones introduced in 1959. A pink Princess phone became a fixture on the nightstand of many a teen-age girl in the 1960s.
By the mid-’80s, however, the Princess was old hat, and AT&T; stopped making them.
Early in this decade, AT&T; started getting calls from people wanting the phones again, and it began making them to fill what officials figured was a limited demand. But the requests kept coming, and AT&T; decided it made sense to reissue the phone.
The Princess can be leased for $6.45 a month and comes in white, ivory, peach, aqua--and pink.
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