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Call My Agent; It’s Local : Publishing still revolves around New York City, but thanks to phones and faxes, literary representatives such as Pat Teal and Sandra Dijkstra can build careers from here.

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TIMES STAFF WRITER

If Fullerton literary agent Pat Teal has heard it once, she’s heard it a hundred times.

“Every time there’s a writers’ conference,” she says, “all the agents from out of New York get asked, ‘How do you work outside of New York?’ And we always say the same thing: ‘Our work is done on the telephone. It doesn’t matter. We have a big telephone bill, but it’s all done in the mail and on the phone.’ ”

Operating a continent away from the heart of the publishing industry hasn’t hurt Teal, who sports a tiny gold necklace that proclaims her a “Super Agent.”

Over the past 15 years, she has earned a reputation as one of the top representatives of romance writers. Working out of two converted bedrooms in her Fullerton home, she sells more than 100 books a year on subjects that range from mysteries to hang-gliding and dying with dignity.

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Teal’s success defies the stereotype of the literary agent who lunches daily with editors at chic Manhattan eateries and spends her evenings at glamorous publishing soirees whose stellar guest lists are fodder for the Liz Smith column.

Literary agents may have historically been based in New York City, but thanks to phones and faxes, that’s no longer necessary.

Although a majority still operate out of the 212 area code, a sizable number are scattered throughout the country--from Los Angeles to Chicago to Seattle. Even Wichita, Kan., and Hampton, Va., boast of literary agents.

“The truth is that one can be an agent almost anywhere,” says Sandra Dijkstra, a prominent agent who works out of Del Mar, the San Diego County beach town best known for its horse racing track.

“To have a presence in New York you don’t have to live in New York,” she says. “You just have to have material you believe in and you persuade others to believe in. You don’t have to be in New York to do that.”

Dijkstra, whose clients include Amy Tan, Le Ly Hayslip and Maxine Hong Kingston, says that “almost any person can put a stake outside and say, ‘I’m an agent.’ Which is one of the dangers for unknowledgeable authors. . . . But the fact is only legitimate agents are paid attention to.”

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What does it take to be a successful agent? “An eye for talent, an ear for a new voice, a taste for the market and trends and a mind for negotiating and”--Dijkstra laughs--”for navigating the sometimes murky waters of publishing.

“It’s a wonderful career,” Dijkstra says. “What you’re doing is helping talent find its audience.”

Dijkstra, who has a master’s in comparative literature and a Ph.D. in French literature, taught literature classes at the University of Virginia and then at UCLA and UC Irvine during what she calls her “gypsy decade” of the ‘70s.

She became an agent in 1983 after a friend asked her to shop around her proposal for a women’s history book during a trip Dijkstra was going to make to New York. Dijkstra sold the book and was in business.

“I think the skills of a teacher translate very nicely to the skills of agenting,” she says, “because in a sense teachers are pitching ideas, and teachers have to know a little about a lot.”

What began as an office in a single room in her home 10 minutes up the hill from the beach has expanded into an entire wing staffed by five employees who help her field 300 submissions a week.

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Teal was just completing her master’s in English literature at Cal State Fullerton in 1978 when she teamed up with fellow Fullerton resident Sandra Watt to form the Teal and Watt Literary Agency.

The two women had known each other socially: Their husbands played tennis on weekends, and they’d all go out to eat afterward. At the time, Watt was a vice president of an educational publishing house in Orange County and, Teal recalls, “she got tired of making money for somebody else. She said, ‘Why don’t we start an agency?’ I said, ‘I don’t know anything about that, Sandy.’ And she said, ‘I can teach you.’ So in we went.”

It didn’t take long before the new agency made its first sale.

Shortly after opening up shop, Teal ran into Cal State Fullerton English professor Rita Balkey at a campus social event. Balkey, who taught a class on the Bible as literature, had been free-lance writing commentaries for a local newspaper.

“I complimented her on her articles, and she said: ‘Well, I’ve written a book. I’ve sent it all over the place, and I can’t sell it.’ So I thought her book would read very much like her wonderful, nostalgic articles and I said, ‘Oh, why don’t you let me read it and let me see if I can sell it.’ ”

Said Teal with a laugh: “It turned out to be a really torrid bodice ripper! I just couldn’t believe it.”

Teal says she sold Balkey’s historical romance novel “so fast I thought this was an easy job--only to find out it isn’t.”

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That sale, however, set the tone for the fledgling Fullerton agency.

Teal--she and Watt went their separate ways after eight years, and Watt is now based in Hollywood--says “there was a great demand for romances” at the time. It’s a trend that continues to account for nearly 50% of all mass-market paperbacks sold in the United States, and romance writers make up about 75% of Teal’s authors.

Being an agent, Teal says, “is not a 9-to-5 job.”

Given the three-hour time difference between the East and West coasts, her day begins at “6:30 on the dot.” That’s when she begins calling New York. “You have to work on their time,” she explains, adding that she’s on the phone until New York “folds,” at 3 p.m. locally.

When not talking to New York, she says, she’s fielding calls from authors from all over the country. But after 3 o’clock, “I can concentrate on my local authors.” Her evenings are spent reading manuscripts and going over contracts.

About 20 of Teal’s authors live in Orange County, including June Casey Triglia (“By Her Own Design”), Lori Herter (“The Willow File”) and Maralys Wills (“Scatterpath”). But the majority are spread around the country.

Her authors vary from one who sends her something “just about every week” to another who sends her something once a year.

One of her most prolific writers is Marie Ferrarella of Irvine, for whom Teal has sold 64 books over the past 11 years. “She’s a dynamo,” says Teal of Ferrarella, who recently received a Romance Writers of America award for best in her category.

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Despite their preference for working far from New York, both Teal and Dijkstra occasionally travel on business.

Dijkstra makes two major trips a year to New York--in the spring and summer--in addition to brief trips to close specific deals or to attend publishing parties. Teal also makes one or two weeklong trips a year.

“You take a list of your books in and call on editors, have breakfast, lunch, dinner,” she says. Meeting with editors face-to-face, she says, “shows that you think enough of them to come in and see them personally. But I see them at the conferences, and I’m all over the place, and so is every other agent.”

Teal, in fact, discovers many of her new authors at the half-dozen writing and publishing conferences she attends each year. Others, such as a Bountiful, Utah, writer for whom Teal recently sold a three-book mystery series, come recommended by writers she’s already representing.

That doesn’t mean that literary gold doesn’t sometimes surface in the mail.

Dijkstra discovered Carlsbad children’s book author Janell Cannon through a submission in the mail. Cannon’s “Stellaluna”--an illustrated tale of a lost baby fruit bat that falls into a bird’s nest and is raised as a bird--soared to the top spot on Publishers Weekly’s children’s bestseller list last year and was awarded best illustrated book of the year by the Children’s Booksellers of America.

“What a joy it is to just find something that comes over the transom, and it becomes one of the most important children’s books of the year, “ Dijkstra says. “That was a kick.”

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Dijkstra met Tan--whose best-selling 1989 novel, “The Joy Luck Club,” put Dijkstra’s agency on the map--at the Squaw Valley Community of Writers, a fiction writers workshop run by former UC Irvine writing professor Oakley Hall.

Tan then sent a short story to Dijkstra, who thought it was “fantastic. I told her if she’d write two more, we could have a meeting.” Tan did, and 16 of her short stories would later be linked together to form the critically acclaimed novel about four Chinese immigrant women and their daughters living in modern-day San Francisco.

But the novel was far from complete when Dijkstra took Tan’s 50 pages of manuscript to New York, where, Dijkstra recalls, “I told people I had to have at least $50,000”--an enviable advance for an unknown writer with only one published short story to her credit.

Before she went to New York, however, Dijkstra made a crucial suggestion.

She wasn’t pleased with Tan’s original title for the book, “Wind and Water.” Recalls Dijkstra: “I said I’d be laughed out of Manhattan with those words on the title.” So she asked Tan to write a book proposal, and in Tan’s synopsis of the novel she mentioned the name of the social and investment circle her four older female characters belonged to.

Dijkstra recalls reading about the Joy Luck Club and saying, “ ‘Oh, my God!’ I got goose bumps. Who doesn’t want to be a member of the Joy Luck Club? I mean, it’s a best-selling title. It’s a magical combination of words. You have to pay attention to it.”

Determining how a book can be shown to its best advantage to publishers is, Dijkstra says, “what agents are paid for.”

On another level, she says, “we are fulfilling authors’ dreams. That’s the toughest of all, because sometimes an author’s dreams are completely unrealistic.”

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Still, she says, “we can’t forget that our mission is to fulfill those sometimes unrealizable dreams. That’s why we’re hired. And the joy of the job is working with such talented people.”

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