WORLD CUP USA '94 / QUARTERFINALS : Spotlight : WANNA BET?

By JULIE CART

July 11, 1994 12 AM PT

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Here’s a tip: Trying to figure out which team sponsors offer which services? Tipstjanst is the major sponsor of the Swedish World Cup team, but what is it?

Tipstjanst is Sweden’s leading wagering company, with operations dating back to 1934. The company’s advertising enjoys a prominent place in the team’s media guide, along with this note: “Tipstjanst enjoys close cooperation with the Swedish Football Assn.”

Bet on it.

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Julie Cart

Julie Cart is a former environmental reporter for the Los Angeles Times, where she’s also been a sportswriter and a national correspondent. In 2009, Cart and colleague Bettina Boxall won the Pulitzer Prize for explanatory reporting. She left The Times in 2015.

WORLD CUP USA ’94 / QUARTERFINALS : Spotlight : WANNA BET?

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