Charles C. Reed, executive vice president of insurance company Alexander & Alexander of California, has been elected 1995 chairman of the Los Angeles Area Chamber of Commerce.
Sixteen new directors were also elected. The 72-member board now has 12 female directors and more than 20% ethnic representation.
The new chamber directors are Peter K. Barker of Goldman, Sachs & Co.; C.M. Crawford, GTE California; Edward G. Harshfield, California Federal Bank; Maria D. Hummer, Manatt Phelps; Ki Suh Park, Gruen Associates; Jane G. Pisano, USC; Alfred A. Plamann, Certified Grocers of California; Dick B. Poladian, Arthur Andersen; Wesley Ru, Western Badge & Trophy; William C. Rusnack, Arco Products; Shinji Sakai, Toyota Motor Sales U.S.A.; Larry Viands, Sears, Roebuck & Co.; Ron Williams, Blue Cross of California; Leonor Gavina, S. Gavina & Son; Leo Denlea, Farmers Insurance Group, and Lois R. Rice, Wells Fargo Bank.
* Carol Rhoads has been appointed vice president for Medi-Cal at PacifiCare of California in Cypress. She headed the original project team that developed and brought the company's Medi-Cal product to market. Rhoads joined PacifiCare of California from the parent company, PacifiCare Health Systems, where she had been director of government relations.
* Don Hedman has been appointed vice president of product planning for Russell Information Sciences' new East Coast operation in Hampton, N.H. He was formerly business manager for installed base work group products for Digital Equipment Corp. Russell Information Sciences, based in Laguna Hills, develops electronic scheduling software.
* Allen R. Cintron has been appointed director of sales for New Media Corp., an Irvine manufacturer of portable computer products. He was previously regional sales manager. Before joining New Media in 1993, Cintron was national sales manager at Pacific Micro Data, a manufacturer of mass storage products.
* Michael Patterson has been selected to manage the Anaheim Main branch of First Interstate Bank. He had been manager of the Tustin branch for nine years. * Francis J. Kahawai has joined Frontier Bank in La Palma as senior vice president and chief credit officer. He was previously chief credit officer at OneCentral Bank and before that, a regional administrator for Security Pacific Bank.