ADVERTISING

Robert Seelert Named Chief Executive of Cordiant: The British-based global advertising and marketing concern formerly called Saatchi & Saatchi said Seelert assumes the post immediately, succeeding Charlie Scott as chief executive. Scott, who had also been acting chairman, was named full-time chairman. Cordiant has been in turmoil and losing advertising accounts, including the high-profile British Airways account, since co-founder Maurice Saatchi was ousted as chairman. Before this appointment, Seelert, 52, spent 23 years at General Foods Corp., where he was president and chief executive of Worldwide Coffee & International Foods.