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Disney’s New Combo: See Film, Visit Fun House : Movies: The studio will pair the showing of its upcoming computer-animated tale at the El Capitan with tours at an adjacent seven-room building packed with oversized toys and props.

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TIMES STAFF WRITER

Here’s a toy story for the holidays:

When Walt Disney Pictures releases its computer-animated film “Toy Story” this Thanksgiving, audiences at the El Capitan Theatre in Hollywood will see the movie and then go next door--to see the toys come to life.

Disney is transforming a three-story building adjacent to its historic Hollywood Boulevard theater into a seven-room “Toy Story Fun House.” Officials declined to say how much was being spent on the venture, which will employ 200 people, describing it only as “expensive.” Admission to the movie and Fun House is $20 for adults, $15 for kids 11 and under, $10 for members of groups of 20 or more. A VIP ticket for a reserved seat--popcorn and Coke delivered--costs $30.

The attraction will run only between Nov. 22 and New Year’s Day and be designed so visitors feel they are entering a world in which they are the size of toys.

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Disney officials said this is the first time they have built what amounts to a mini-theme-park attraction to go along with a movie and, if it proves successful, they could do others in the future.

Studio officials say as many as 250,000 people could take the tour during its six-week run--up to 1,000 people per show six times a day (perhaps seven on weekends).

But moving large crowds from the theater through the Fun House at two-hour intervals--not to mention keeping rooms from becoming overcrowded--will be a logistic challenge even for Disney.

“We’ve been studying it for several months and have had some of the best experts in crowd control working on it,” said Dick Cook, president of marketing and distribution at Disney.

Bob Gault, director of operations at Walt Disney special projects, said Disney personnel will be brought in to coordinate the movement of people and said he sees no problems.

“We have a lot of people from Disneyland coming in who are well versed and well trained in how to move people,” said Gault, who was director of park operations at Disneyland between 1985 and 1990.

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The film itself follows the misadventures of a group of toys that all live in a young boy’s room. They are led by Woody, a talking pull-string cowboy doll (featuring the voice of Oscar-winning actor Tom Hanks). The toys peacefully coexist until the arrival of Buzz Light-year, a space-age action figure (featuring the voice of Tim Allen).

Other characters in the room include Mr. Potato Head (Don Rickles), Slinky Dog (Jim Varney), Bo Peep (Annie Potts) and Hamm (John Ratzenberger), an opinionated piggy bank.

To take the tour, visitors must first buy a ticket to the El Capitan. Once the movie is over, audiences will be escorted en masse to the Hollywood Colonnade, a Masonic temple built in the 1920s that has been rented in recent years for private functions.

Everything about the Toy Story Fun House will be oversize, Disney executives said, from a gigantic bucket of green army men to a huge table and chair, to an enormous replica of a child’s bed upon which sits a live Woody, who will welcome people as they enter.

The tour will last two hours--enough time for one audience to wind its way through the attraction while the next watches the movie.

Cook said the idea for the Fun House was spawned after Disney executives saw snippets of the animated film in rough form.

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“It just lent itself to this type of attraction,” Cook said. “And because the facility next to the El Capitan was available [for rent] and had the right kind of rooms, it just seemed like all the pieces were falling together.”

The Fun House is being designed by Jeremy Railton, who has designed many stadium events, including the Super Bowl Fan Fest. Live shows will be created by a team headed by veteran Disneyland director Barnette Ricci.

Each room is inspired by scenes and characters in the film.

In the film, a squad of green army men with parachutes and jump ropes descends into the living room to spy on a birthday party for their owner, Andy. Hiding in a potted plant, they radio back on a baby monitor to other toys in the bedroom, telling what new toys are being unwrapped.

The Green Army Men room will resemble a jungle. Visitors in groups of 10 to 20 will strap on special boots and proceed through an obstacle course of fake lakes, bushes, rope swings and bridges.

Then there’s the Western-themed Woody’s Roundup. Guests enter under a giant cowboy hat to find a live Western band on a haystack, lassoing and horse-racing arcade games, line-dancing corral and a chuck wagon.

Mr. Potato Head’s Playroom will include an arts and crafts bar: a circular table filled with crayons, Magic Markers, glitter, glue and sequins. Three walls of the playroom will be covered with giant toys--a giant Lite Brite, a huge Spirograph, Etch-A-Sketch games--and the fourth wall will simply have gigantic sheets of craft paper that continuously roll up so kids can draw.

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Buzz’s Galaxy will contain an interactive flight simulator patterned after the Star Tours ride at Disneyland. In this case, the ride will feature scenes from “Toy Story.” The room also features a laser shooting gallery, lunar basketball and other games. The character Buzz Lightyear will make an appearance in the room as well.

The Fun House also will include a 250-seat theater featuring live performances three times every two hours and an interactive video game room.

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