COMPANY TOWN : Home Shopping Gets New President

Home Shopping Network Inc. named James Held, a former executive at rival QVC Inc., president and chief executive. David Dyer, who was president and chief operating officer, will retain his title of CEO for the St. Petersburg, Fla.-based television retailer. Dyer will report to Held. Held was president and chief financial officer of Adrienne Vittadini Inc. From late 1993 to early 1995, he was executive vice president of QVC.

* Anthony J. Vinciquerra, vice president and general manager of KYW-TV, the CBS television station in Philadelphia, has been named executive vice president of the CBS Television Station Group. Vinciquerra will have direct responsibility for the day-to-day operations of the CBS stations in San Francisco; Detroit; Denver; Salt Lake City; Pittsburgh; Green Bay, Wis.; Minneapolis, and Providence, R.I.

* Sources said that Elektra Entertainment President Seymour Stein may soon be moved over to a management position at a sister label, the Atlantic Group. Recent twists in the corporate upheaval at Time Warner are believed to have put a strain on the working relationship between Stein, who came to Elektra last year from Sire Records, and Elektra Entertainment chair Sylvia Rhone.

* Margaret Mittleman has been elevated to vice president of talent acquisitions at BMG Songs, the music publishing division of Bertelsmann. Mittleman, who discovered singer/songwriters Beck and Mary Lou Lord, was the target last year of an industrywide bidding war and turned down offers from six record labels, including Geffen and Atlantic.

* Beverly A. Nix has been named senior vice president, business affairs, Columbia Pictures Television.