SUPER BOWL XXX / Cowboys 27, Steelers 17 : Spotlight : POURING IT ON

Quick, someone find the CEO of Pepsi and dump some Mountain Dew over his head. His company was the easy winner of the Super Bowl commercial contest.

Pepsi fumbled early in the game with an old ad that spotlighted Shaquille O’Neal, then broke it open with spots featuring a befuddled Coke delivery man, Deion Sanders as the roadrunner outwitting Wile E. Coyote, an outdoorsman with a can stuck to his lips, a fast-food drive-through nightmare and a dog’s tropical daydream.

Coke was apparently saving its strength for the Olympics in its hometown.

Other excellent efforts in the $1-Million-Per-Half-Minute-Club were a collection from Doritos, two Visa spots (why did Madison Avenue wait so long to give Hakeem Olajuwon a chance?) and a couple of nice ones from McDonalds featuring a baby in a swing and a T-Rex skeleton come to life.

Thumbs down to Bud Light (sorry, but we didn’t love you, man) and Baked Lays (the commercials weren’t that bad, but the chips were. We could eat just one).