Survey Finds Dissatisfaction Among Retailers in City

Despite several new shopping developments across the city, Long Beach retailers gave the city a lower rating than did other local business leaders, according to a survey released Tuesday.

Of 73 retail businesses contacted by city staffers, 40% agreed that Long Beach is a “positive location,” compared to nearly 60% of respondents among the city’s wholesale trade companies.

That and other news about the city’s business climate surprised some business leaders during a conference focusing on the survey Tuesday morning, where city officials responded by pledging a closer focus on the demands of the private sector.

The survey of 445 firms highlighted benefits of doing business in Long Beach, including its expanding port and freeway access. But it also addressed such concerns as public safety and a lack of qualified workers.

Sean Fitzgerald, vice president of the Long Beach Chamber of Commerce, said the retailers’ attitude was unexpected at a time when at least five “hot” shopping districts are attracting retailers such as Sears and drawing unprecedented nighttime crowds. He added that the city has yet to tap much of its shopping potential.

“Right now no one thinks of Long Beach when they’re going to go shop. That’s our main problem,” Fitzgerald said.

Economic development bureau manager Jerry Miller countered that the retailers’ unease was best explained by industry changes nationwide.

Community development director Susan Shick said the survey will help city staff focus on concerns of businessmen that they are all ill-informed of available tax incentives, loans and business consulting.