Progeny 3 Publications of Agoura Hills is scheduled to release a resource directory in August that will feature child care, education, activities, services, family restaurants and children's retail stores in the Conejo and Simi valleys.
Parent Pages is owned by three marketing executives with extensive experience in advertising, sales and publishing.
"Being marketing professionals as well as parents, we identify with the needs of both the advertiser and the consumer," said publisher Joan Reimann. "We developed Parent Pages to provide an effective and affordable means for child-related businesses to promote their products to parents."
The company will print 40,000 directories and mail 22,000 of them to targeted households in the Conejo and Simi valleys with children from newborn to 18 years old.
The additional directories will be available throughout the year at chambers of commerce, relocation agencies, pediatricians' offices and family-friendly establishments.
Reimann said Parent Pages will list child-oriented local businesses free of charge.