Variflex Goes 3-D With ‘Cool’ Safety Helmets

Variflex in Moorpark has begun shipping the 3-D Helmet Series, a new line of safety helmets designed for children ages 2 to 15.

The helmets, priced at around $20 each, come in eight models that feature textured three-dimensional graphics that depict an anatomically realistic brain, a skull, an alien, a princess crown and a teddy bear.

“We believe that our new 3-D series will go a long way to help parents solve the problem of getting their kids to wear safety helmets while biking, skateboarding or in-line skating,” said Jay Losi, president and chief operating officer. “We’ve designed the 3-D helmets to jump out at kids and make them feel cool wearing them.”

Losi said company officials also hope the new line will reinvigorate Variflex’s safety helmet business and help Variflex return to profitability.

The 3-D Series will be available at several stores, including Toys R Us, Kay Bee Toys, Bradlees, Sports Authority and Meijers.

Variflex makes in-line skates, skateboards, protective skating equipment and bicycle and recreational safety helmets.