Marketing the Angels

Re “Angels in the Outskirts: Far Afield in Marketing Game,” Jan. 31:

Angels marketing? Oxymoron alert! Great idea; it will be nice to have that beautiful new ballpark to showcase, but the constant emphasis should be on the tenants and not the structure.

If the Louvre housed only my kids’ finger paintings, before long its only patrons would be their grandparents. I can’t say I’m much of a Tony Tavares fan, and the astronomical hike in ticket prices caused me to relinquish my season tickets after 21 years, but I’ll be forever indebted to him if I never again see the words “journeyman” and “pitcher” printed contiguously in an Angels press release.

And while we’re at it, I’d sure like to believe that Disney is going to put some of its money where its ears are. While in my car recently, I punched up Sports Radio LA (AM 1150) and chanced upon “Dodgers Off-season Report,” a regular call-in feature. Oh, and this was the afternoon before the Super Bowl.

Callers were queued up, eager to talk about the boys of summer. I realize theirs is an all-sports format and they’re the new radio home of the Dodgers, but surely the Kingdom can allocate some time slots within their “Radio Disney” format to squeeze in some Angels talk or at the very least offer some extended programming to sandwich the game broadcasts.

And all the required resources are already under one roof. How much more cost effective and convenient can you get?

ROB CARROLL

Lake Forest