This chart tracks video sales--alternating weekly between...
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This chart tracks video sales--alternating weekly between an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.
Theatrical: 77%
Children’s: 13%
Television: 4%
Exercise: 3%
Sports: 1%
Other: 2%
Exercise Video Vendors
Year-to-date share of the exercise video sales market through June 14 and current top-selling exercise videos:
Company: PPI Entertainment
Share: 26.0%
Current best-selling video: Denise Austin: Fat-Burning Blast
*
Company: Warner Home Video*
Share: 16.4
Current best-selling video: Ali Macgraw: Yoga Mind & Body
*
Company: BMG Video
Share: 15.7
Current best-selling video: Step Reebok: Intense Moves
*
Company: Anchor Bay
Share: 9.9
Current best-selling video: Kickboxing: Knockout World
*
Company: Sony
Share: 8.4
Current best-selling video: The Grind Hip Hop Aerobics
*
Company: Goodtimes Home Video
Share: 6.5
Current best-selling video: Richard Simmons: Tone & Sweat (two-pack)
*
Company: Living Arts
Share: 4.9
Current best-selling video: Yoga Journal’s Yoga for Beginners
*
Company: PolyGram Home Video
Share: 4.1
Current best-selling video: Reebok Versa: Dance Step
*
Company: Artisan**
Share: 2.4
Current best-selling video: Paula Abdul’s Get Up and Dance
*
Company: Goldhill Home Media
Share: 1.1
Current best-selling video: Yoga for Beginners
Market Leaders June 8-14
Top video vendors, in percentage of sales in all categories:
Warner Home Video*: 20.4%
Disney: 15.5%
Fox: 12.6%
Paramount Home Video: 9.9%
Columbia: 9.5%
Universal Home Video: 8.0%
*Includes MGM, HBO, Tuner, New Line and Warner Vision
**Formerly Live Home Entertainment
Source: VideoScan
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