This chart tracks video sales--alternating weekly between...

This chart tracks video sales--alternating weekly between an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Theatrical: 77%

Children's: 13%

Television: 4%

Exercise: 3%

Sports: 1%

Other: 2%

Theatrical Video Vendors

Year-to-date share of the theatrical video sales market through Aug. 16 and current top-selling theatrical videos:

Company: Disney

Share: 22.04%

Current best-selling video: Black Cauldron


Company: Warner Home Video*

Share: 20.57%

Current best-selling video: Devil's Advocate


Company: MGM

Share: 5.99%

Current best-selling video: Princess Bride


Company: New Line/Turner Home Ent.

Share: 3.78%

Current best-selling video: Austin Powers


Company: Paramount Home Video

Share: 13.94%

Current best-selling video: Titanic.


Company: Columbia

Share: 11.96%

Current best-selling video: 3 Ninjas: High Noon at Mega Mountain


Company: Fox

Share: 11.13%

Current best-selling video: Full Monty


Company: Universal Home Video

Share: 9.76%

Current best-selling video: American Tail/Am. Tail 2 (two-pack)


Company: Anchor Bay

Share: 2.78%

Current best-selling video: Halloween


Company: Artisan**

Share: 2.12%

Current best-selling video: Platoon

Market Leaders Aug. 31-Sept. 6

Top video vendors, in percentage of sales in all categories:

Paramount Home Video: 61.5%

Warner Home Video*: 8.3%

PolyGram: 6.8%

Disney: 6.6%

Universal Home Video: 3.1%

Columbia: 2.8%

*Includes MGM, HBO, Tuner, New Line and Warner Vision

**Formerly Live Home Entertainment

Source: VideoScan

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