Being a Bestseller Will Only Get Harder
Leslie Earnest covers retail businesses for The Times. She can be reached at (714) 966-7832 and at leslie.earnest@latimes.com
When Borders moves in at South Coast Plaza, it will square off competitively with Barnes & Noble, across South Coast Drive at the Metro Pointe shopping center. It will also steal sales from the small Scribner’s Bookstore in the former Crystal Court. Scribner’s, by the way, is owned by Barnes & Noble, which also owns B. Dalton, Book Star and Bookstop book stores.
The new outlet will be the fifth Borders in Orange County and the second in Costa Mesa (the first opened last year near the Triangle Square shopping center).
