Ad Campaign Planned

Pacific Sunwear of California Inc. said Wednesday it will launch its first national advertising campaign this week in an attempt to increase the Anaheim-based company’s visibility.

The first ads will appear in Sports Illustrated Swimsuit Issue, Teen People and Seventeen. The advertising campaign coincides with the company’s plans to add 108 new stores this year, Chief Executive Greg Weaver said.

Pacific Sunwear sells casual apparel, shoes and accessories to teens and young adults. The company operates 342 stores in 43 states.