It’s a Game, No It’s a Skirt

Right hand, green. Left foot, red. We’ve all played Twister, so why not wear it?

According to Blaine Halvorson, an L.A. designer who recently started a Twister Clothing line, the game is “one of the few things that appeals to all ages. Kids play it, but so do 30- and 40-year-olds.”

Halvorson, 27, thought of the bright idea while working in his hometown of Bozeman, Mont. “My seamstress’ kids had a Twister game out, and I said, ‘We have to make that mat into a dress!’ ”

Two years and a Hasbro license later, the Twister dress has morphed into a full collection of cotton separates, including tanks, tees, baseball shirts and dresses patterned with the familiar clownish dots. He also makes a tank and skirt with dingle ball ornaments in Twister colors.

“The colors are great, and the game has 78% recognition worldwide. Twister also has appeal as a piece of nostalgia,” he explains. Hasbro introduced the game in 1967.

So what happens to Halvorson after Twister is all played out? He’ll produce Mr. Potato Head and Candyland clothing.

“I want to take games that 20-somethings played as kids and work them into clothing,” he said. “People who have done this before have just printed images on T-shirts. But I’m more interested in specialty wear.”

Twister Clothing is available at Tracey Ross and NYSE. Or call (323) 655-8516 for information.