COSTA MESA

To counter what they see as the increasingly materialistic direction Christmas celebrations have taken in recent years, the First United Methodist Church of Costa Mesa held an “alternative” market on Sunday.

With the participation of several charity groups, the market’s profits will be dedicated to needy populations around the world.

The market, which was held at the church, was a reaction to “aggressive commercial advertising that has taken the meaning out of Christmas,” said Jane Englar, market organizer and church member.

Though the market drew only about 60 shoppers, the volunteer vendors said they felt good about participating in an event intended to renew the more altruistic message of Christmas.

“It’s a great event and allows us to get our shopping done early,” church Pastor Dick Ewing said.