Advertisement

Lorna Luft Has a Big MAC Attack at Gay & Lesbian Bash

Share
TIMES STAFF WRITER

“I’m a makeup junkie. I’m just addicted to it.”

That’s Lorna Luft speaking. We shared her table at last week’s Los Angeles Gay & Lesbian Center bash, where MAC cosmetics was among the honorees.

“I’m a MAC addict, actually,” said Luft, who told us that MAC came to the rescue recently when the Chicago-based Oprah Winfrey tapped her for a live remote in Los Angeles. Using her arsenal of MAC makeup, Luft glamorized herself for the interview.

Luft said she’s about to hit the road with her one-woman show, “Songs My Mother Taught Me.” Her mother, of course, was the late, great Judy Garland. The show “is something I’ve always wanted to do,” said Luft, adding that her memoir, “Me and My Shadows,” is being made into a TV movie, which she’ll narrate.

Advertisement

Luft, who presented an award to MAC’s president, John Demsey, said the cosmetics company was among the first to get involved with the AIDS movement.

“They put their money where the lipstick is,” she said.

Said Demsey: “We walk the talk.”

They don’t call him Big MAC Daddy for nothing.

Star Power: Those who doubt that celebrity sells should talk to Allen B. Schwartz, founder and chief executive of the Los Angeles-based company A.B.S. Clothing.

The always plain-spoken Schwartz told the local chapter of Fashion Group International last week that if a celebrity wears it, his sales spike.

For example, he said, about four years ago, Sharon Stone defied evening wear tradition and paired a short-sleeved turtleneck sweater with a ball-gown skirt. Since then, A.B.S. has sold 200,000 ball skirts.

Cameron Diaz wore an A.B.S. oyster-colored crocheted dress last year; A.B.S. sold 60,000 to 70,000 of them. A.B.S. also sold many thousands of evening dresses inspired by the Narciso Rodriguez wedding gown worn by Carolyn Bessette Kennedy. (That dress has been discontinued.)

A.B.S. also sells a line of dresses each spring based on the gowns worn by celebrities to the Golden Globes and Oscars. Schwartz said celebrities have greater appeal than supermodels because the public can identify with them. “No woman in her right mind looks at Cindy Crawford and says, ‘That’s how that’s going to look on me.’ ”

Advertisement

Won’t Quit His Day Job: Say you’re a struggling actor in need of a day job, but one that’s flexible enough to allow time for auditions. Before you can say, “Would you like fries with that?,” think again.

Actor James Schmid, in his “upper 20s,” approached his father, Horst Schmid, a local manufacturer, about starting a skin-care line. They did research for a year.

They decided the line, bH California, should evoke Southern California’s mystique. The site’s logo is a palm tree, bH is a reference to Beverly Hills, and the products are rich with ingredients associated with alternative health care, such as aloe vera and rose hips oil..

And the Schmids decided to run it solely as an online business, at https://www.bhcalifornia.com. “The Internet is a great way to have two jobs,” Horst Schmid said.

Advertisement