Conference Explores Latino Market
Businesses, corporations or advertising executives pondering entry to the vast and growing Latino market can attend a two-day conference with leading market experts June 15 and 16 at the Loews Santa Monica Beach Hotel.
The event, which costs $1,595, is hosted by the Strategic Research Institute and reads like a who’s who in cutting-edge thinking about the Latino consumer. Among the topics: the financial services industry, new techniques to mine data on the Latino consumer market, e-commerce and online customer service for Latinos, Latin music marketing and Latino teen consumers.
Panelists include the head of Allstate’s Latino business initiative, J.C. Penney’s head of multicultural marketing and a list of top Latino “dot-com” leaders from Web sites such as Internet Mercado, StarMedia Network,Fiera.com, Eritmo.com and Espanol.com.
A keynote workshop on the financial services industry will be led by M. Isabel Valdes, chairwoman of Los Altos-based Access Worldwide Cultural Access Group. Recognized as an authority on the Latino market, Valdes recently published a book titled “Marketing to American Latinos: A Guide to the In-Culture Approach.”
The book pools statistical information and cultural insights on issues such as the value of immigrant Latino consumers and teen consumers.
Conference discounts are available. For more information or to register, call (800) 599-4950 or e-mail info@srinstitute.com.
